Author Archives: Susan Metcalfe

Writing an Advert that Sells

Posted on April 25, 2014 by Susan Metcalfe

At some time in your lives most of you will have to draft a classified advert – whether it’s to sell something you no longer want or, if you’re in business, to advertise your products and services cheaply. As they … Continue reading →

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A Really Interesting Video!

Posted on April 9, 2014 by Susan Metcalfe

If you want to start your own business, but you don’t have the funds to do it, you have a few options. You can: • ask the bank for a loan • ask friends and family for a loan • … Continue reading →

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The Business of Twitter

Posted on May 27, 2011 by Susan Metcalfe

I was discussing Twitter with my husband the other day and he was saying that he really didn’t understand what all the fuss was about, ‘it’s all just celebrity tittle-tattle isn’t it?’ he asked. Continue reading →

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Business Training Courses – Training for All Areas of Life

Posted on May 19, 2011 by Susan Metcalfe

An interesting question came up on our LinkedIn discussions this week: is business for every one?
One group member commented that you need training to be in business. Hear! Hear! As a training provider of course I agree. Continue reading →

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English is a Living Language and is Changing All the Time!

Posted on May 12, 2011 by Susan Metcalfe

This week saw the new Collins Scrabble dictionary published with 3000 new words being added to the existing quarter of a million. Continue reading →

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Basic Accounting Concepts – Depreciation

Posted on May 6, 2011 by Susan Metcalfe

Last week I talked about fixed and current assets so this week I’ll look at why it’s important for a company to distinguish between the two. Continue reading →

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Basic Accounting Concepts – What is an Asset?

Posted on April 28, 2011 by Susan Metcalfe

Many people when starting out in business or are new to management are often unfamiliar with accounts and terms used in accountancy. Continue reading →

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Tailoring Your Product and Sales Message for Different Markets

Posted on April 21, 2011 by Susan Metcalfe

If you have a product or service that sells well locally and you want to expand your customer base into other countries or a different demographic you may well have to change your product slightly and tailor your sales message for your new market. Continue reading →

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Finding a Supplier

Posted on April 15, 2011 by Susan Metcalfe

Finding a good supplier needs to be given time and energy. Simply using the first one that comes along can cost you a lot of money or even bring down your business if you’re not careful. Continue reading →

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Why a Good Command of English is Important for Your Career

Posted on April 8, 2011 by Susan Metcalfe

English is the most widely spoken language around the world and is required for communicating in a variety of professional fields including: business, information technology, science, medicine, aviation, entertainment, radio, diplomacy and more. Continue reading →

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