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Category Archives: copywriting
Could You Blog For Your Company?
a look at the benefits of blogging for a business, how to blog and how blogging fits in with other PR and copywriting activities. Continue reading
Marketing Emails Made Easy
Top tips to ensure that your marketing emails are opened, read and have the desired effect. Continue reading
Boosting Your Creativity
a look at how brainstorming on your own can still produce great, creative results. Continue reading
Keywords in Copywriting
A look at the need to use natural writing, when preparing web pages but at the same time to include words that people might choose to search for. Continue reading
What’s Your USP?
For those of you who don’t know what a USP is, I’ll explain immediately: Unique Selling Point. Over the past few weeks we’ve been looking at whether you’re suited to starting your own business, what kind of business you might … Continue reading
Copywriting For Radio
Today, I’m going to look at something a little different. Few of us are expected to sit down and write a radio commercial but it’s not as difficult as you might think – and it’s pretty interesting, too. So here … Continue reading
Diamonds Are For Ever
When you read that title, most people think of the James Bond Film made in the 1970s. But it was actually an advertising slogan that the diamond merchant, DeBeers’, copywriters came up with in the 1940s to promote their products … Continue reading
Creating a Local Blog
Many students enrol on our Complete Copywriter Course but we often get asked how they can find work as a freelance copywriter once they have completed the course. There are many ways of doing this (they’re all explained in the … Continue reading
Copywriting for the Internet
Working as a freelance copywriter can be an interesting and lucrative business – but these days you won’t just be writing advertising copy for magazines and newspaper. A great deal of the work now revolves around writing material for the … Continue reading
Susan Metcalfe - head of Business Training - discusses business, training and work issues. Come and join in the conversation or just enjoy the read!
