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Tag Archives: copywriting
Boosting Your Creativity
a look at how brainstorming on your own can still produce great, creative results. Continue reading
Keywords in Copywriting
A look at the need to use natural writing, when preparing web pages but at the same time to include words that people might choose to search for. Continue reading
Opening Your Eyes to Sales Techniques
Looking at the way understanding sales skills – both written and face-to-face can help you in your career and also help you to understand when you are being manipulated by a clever sales person. Continue reading
Diamonds Are For Ever
When you read that title, most people think of the James Bond Film made in the 1970s. But it was actually an advertising slogan that the diamond merchant, DeBeers’, copywriters came up with in the 1940s to promote their products … Continue reading
Writing an Advert that Sells
At some time in your lives most of you will have to draft a classified advert – whether it’s to sell something you no longer want or, if you’re in business, to advertise your products and services cheaply. As they … Continue reading
Susan Metcalfe - head of Business Training - discusses business, training and work issues. Come and join in the conversation or just enjoy the read!
