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50 years of success - Established 1974

50 Years of Success
Established in 1974

"Helping you gain
.control of your career"

Taking your English to New Heights

When I look through the list of courses that Business Training offers, one of my favourites is the Advanced Business English Course.

I think that’s probably because there’s so much variety in it. Don’t get me wrong, it’s not a beginners’ course for people who need to improve their basic grammar, spelling, punctuation and pronunciation. If you want these things then you really need our Business English with Spoken English Diploma Course.

What it really does is to help you polish your English and the style in which you write, once you have reached a reasonable standard. This course aims to make you into a professional. We  look at all kinds of interesting things: the best way to write letters and emails; how to write a sales letter that will really help you to market your products; designing a questionnaire to find out what your customers want and need; preparing a business plan so that you can look for a loan from the bank or friends if you want to start your own business; how to write a persuasive report; putting together a CV that will really get your application for that new job or promotion noticed.

It also looks at how to create a newsletter and write articles. And that’s what I find particularly interesting, as it allows you to be creative. You can research topics and you’re shown how to structure your work so that what you write is clear and informative.

I also enjoy marking the assignments that are set throughout the course, as part of my work. They really give students a chance to show what they can do… and they are so practical. You’re not doing exams and tests for the sake of it – you’re using your English in a way that will be useful both in your work and your home life. Sometimes, students amaze me  because their answers are so carefully thought out and well-constructed.

Actually, it makes me feel rather ashamed. I was born in England and speak English as my first language. I know a little French, a little German and a little Italian (probably only enough to order a coffee and some food). But I get students who are not only fluent in their own language but can also write quite complex business letters, reports and articles in English. I only wish I had half their dedication and ability when it comes to studying a new language.

Well, I’ve admitted to my weakness; I just hope you’ll prove that you’ve more perseverance when it comes to learning a new skill than I have! Until next month…

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Susan Metcalfe - head of Business Training - discusses business, training and work issues. Come and join in the conversation or just enjoy the read!