"Helping you gain
.control of your career"

In this issue we look at the personal skills you need to be a successful copywriter; whether proofreading might be a possible career choice and how to ensure prospective employers don’t hit the ‘delete’ button when they get your CV.

• Editor's Desk
• Bite 1
• Bite 2
• Bite 3
• Working Web
• Last Word

According to a recent newspaper article, brainstorming doesn’t work! Rather than generating a mass of brilliant ideas it can actually be counter-productive. Unless the session is run very carefully the most dominant or persuasive people have their ideas taken up – and they’re not always the best ones to follow through. Research in America has shown that group efforts may not be the best method of generating creativity, and that most people get their most innovative and workable ideas when sitting quietly on their own. So how does it work for you? I’d be interested to have your ideas on brainstorming and whether you think it’s overhyped.