In this issue we show you how to use the AIDA formula; how to get the action you want from potential customers and give top tips for telesales training.

• Editor's Desk
• Bite 1
• Bite 2
• Bite 3
• Working Web
• Last Word

Working Web

www.marketingideas.org.uk
You can subscribe – free – to their newsletter ‘Results Report’. Each issue is filled with great marketing ideas, case histories and examples of marketing, advertising, sales and promotion strategies that are proven to work.

www.marketingteacher.com
This site provides resources on the topic of marketing. There’s a free Lesson Store, an Exercise Store and even a Video Store providing online videos of many of the most popular marketing topics.

www.open2.net
And just to give you a change of topic, this is the online learning portal from the UK Open University and the BBC. The range of topics is wide and the quality – as you would expect – is excellent.