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50 years of success - Established 1974

50 Years of Success
Established in 1974

"Helping you gain
.control of your career"

Professional Sales Techniques Articles


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Tips on writing a successful sales letter
Sales letters are the life-blood of any company – without them no-one would know what it is you are selling, what it costs or how it could benefit them. So, being able to write brilliant sales letters is a real bonus.

Adopting a positive mental attitude to selling
Successful selling, much like everything else in this life, is highly dependent on your mental attitude. If you start thinking it’s going to fail – then you can be pretty sure that it will.

How to use features and benefits to sell successfully
It is a well-known fact in sales circles that the easiest way to increase your sales is to use features and benefits. They are essential for convincing your sales prospect that the product or service you are offering will make their lives easier, more enjoyable, less rushed or whatever.

Presenting your ideas to a group or audience
If you are not used to presenting your ideas to a group, it can be nerve-wracking – especially if you feel unprepared for it. But, fear not, there are some simple, but highly effective, measures you can take to ensure you are fully prepared and confident when the time comes.

Dahlia Ewers“I would recommend the Business English course to anyone who wants to improve their English, learn more about the business world or to widen their management techniques"

Dahlia Ewers, USA



Felix Mwasuka“After obtaining my Business English with Spoken English Certificate, I found a new job as a personal assistant and my salary doubled. Later, upon obtaining my Advanced Business English Diploma, I secured another new job as shop manager. My salary has increased four-fold with numerous allowances to make my work easier.”

Felix Mwasuka, Zambia


European Association for Distance Learning Institute of Training and Occupational Learning

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