If you have a product or service that sells well locally and you want to expand your customer base into other countries or a different demographic you may well have to change your product slightly and tailor your sales message for your new market.
For example, here at Business Training we have developed four English courses tailored for different markets.
The Business Writing Course is for UK students and for those where English is their first language.
Comprehensive Business English with Spoken English Course for executives in India. You will see a different copy of this page if you are in India to those viewing it elsewhere in the world – we’ve even tailored the website to deliver different content for different parts of the world.
So, we have three markets:
Students from the rest of the world where English is their second language
Each course is written slightly different to make it suitable for the students in each market. Plus, we have different prospectuses and student stories.
By tailoring the product, your sales material and pricing to the individual markets you should be able to expand your business without having to invest too much in development of a new product.
Having quality products and a good service will help you to have a healthy business for many years. We’re proud to have helped tens of thousands of students, over 37 years, to improve their lives simply by taking a Business English Course.
Training for Success
Mrs Iantha Lindie from Guyana wrote to us saying:
‘I am one of the few in my community who has earned a teaching career after receiving my Diploma in Business English with Spoken English. I am working for a higher salary than what I was receiving as an Assistant Laboratory Technician a few years before I chose to be a stay-at-home mum.
‘Business Training is really a thorough programme that has helped me take my educational status to a higher level. I am proud and better able to communicate with confidence.
‘I recommend Business Training to anyone who is looking for a way to advance their quality of education. It is fast and affordable.’
For more business tips don’t forget to read Business Bites. This month’s issue includes tips on: writing better emails, better business blogging and how to read company accounts.